Pedigree

Paul Buchheit wrote the first version of Gmail. Susan Kare designed the icons and typeface for the the original Macintosh. Alec Radford trained GPT-1.

We’re endlessly inspired by these stories. It’s a shame we don’t know who created the vast majority of the products we use and appreciate everyday.

Pedigree shows you who actually built the products and features you admire.

Think Google Scholar for product builders: a direct way to trace shipped work back to the people who imagined, researched, designed, shaped and reshaped it.

Breakthroughs often come from a few individuals pouring an unreasonable amount of care and craft into what they create. Knowing who made something is important. It gives builders credit. It shows where good ideas come from. And it helps us find the people who do great work.

Builders are artists. Artists sign their work.

Inside of an original Macintosh case engraved with the team's signatures — The original Macintosh team had their signatures engraved inside the case of every unit produced because "artists sign their work."